Rico Pena’s newest book, “It’s Not Business, It’s Personal”, was successfully launched on November 29, 2021, and became an Amazon bestseller on the same day. Leaders wanting to improve their skills can still purchase the book via Amazon at https://amzn.to/3DHadZU.
Pena was always entrepreneurial. At a young age, he founded a neighborhood car detailing business servicing the likes of Lamborghinis and Mercedes luxury cars. In his many years in business and training, he observed star employees, who developed the desired characteristics for success, fail as leaders.
How to have difficult conversations, how to motivate, how to communicate, and how to manage the weight of responsibility, are things that no one has taught a leader when they first started. According to Pena, not many companies are aware of the need for management training for their top performers. In the end, this lack of support leads newly promoted managers to quit or underperform. To win in leadership, one should realize that human relationships can be improved through self-awareness. Leaders need to listen more and be empathetic in every relationship that they have.
Pena’s book, “It’s Not Business, It’s Personal”, teaches managers how to become effective leaders through the value of open communication that transcends across generations, from baby boomers to Generation Z, Xennials, or Millennials. Rico believes that today’s senior leaders must be able to meet the next generations of leaders without stepping on their value system and his book shows readers how. Leadership concepts are told through valuable case studies of companies that Pena had worked with packed with insights that will empower them to take initiative with their leadership.
His book is packed with tools for leaders to understand the people and the relationships that they manage. Readers are encouraged to take a good look at themselves and their leadership styles to determine the kind of energy they are giving off and how their employees react to it. It’s Not Business, It’s Personal features lessons on how to approach conversations to achieve the best results. Building and maintaining a high-performing team will become second nature when one understands behavior and motivation. “Let me help you as I have helped so many other Xennials & Millennials bridge the gap between being a star employee and an effective leader”, Pena said.
For more than 25 years, Rico has impacted consultants, mid-size businesses, and global organizations. A serial entrepreneur, he’s built three profitable businesses, including a 6-figure training and consulting agency.
Rico is also the best-selling author of “The Client Nation Their Perception, Their Profits”. He is a certified behavior specialist, former Marine, and award-winning master trainer. He hosts The Power to Adapt Podcast.
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